Introduction
Any image in Arcads can become a video. Use your product photo or a generated image as the start frame, describe the motion and pick a video model.
Insight: Generate several clips at once and keep the best one. Small changes in motion make a big difference in product ads.
How to turn an image into a video
Step 1: Upload or generate the image
Upload your product photo, or generate a scene with an image model.
Step 2: Click Video
Click Video on the image. The video composer opens with your image as the start frame, set to Kling 3.0 Pro for square images and Seedance 2.5 for the rest.
Step 3: Describe the motion
For example, "slow push-in as the cap twists off and mist rises".
Step 4: Pick a model and generate
Model | Good for | Credits |
Seedance 2.5 (default) | Product movement and ad B-roll with audio, 4 to 30 seconds | 75 to 3,930 |
Veo 3.1 | Realistic lifestyle scenes, start frame plus optional end frame | 800 per 8-second clip |
Kling 3.0 Pro | High-fidelity product shots and complex movement | 176 to 560 |
Kling 3.0 4K | 4K clips with configurable audio and style | 240 to 1,200 |
Kling 3 Pro Turbo | Fast 1080p clips | 180 to 900 |
Seedance 2.0 | Fast clips with audio, 480p up to 4K | 72 to 3,735 |
Omni Flash 1.1 | Image or video references, or edit a clip by describing the change | 20 to 720 |
Happy Horse | Native audio and multilingual lip sync | 60 to 600 |
The cost within each range depends on the clip length and resolution. The Generate button shows the exact cost before you start.
More control
In Workflows, start and end frames are inputs on each video model step, so you can control every transition in a multi-scene ad
Animate Actor brings a still photo of a person to life by copying the movement from a reference video, with Wan 2.2, Kling 2.6 or Kling 3.0 (500 credits)
Camera Movement adds cinematic camera moves to avatar videos (240 credits)
FAQs & Common Issues
My product changes shape in the video.
Start from a clean, well-lit photo on a plain background. The better the reference, the more consistent the product stays.
Which model should I try first?
Seedance 2.5, the default, for product movement. Veo 3.1 for lifestyle scenes.
Credit costs in this article are the standard rates. Arcads tests new pricing from time to time, so your account may use different rates or plan sizes. The Generate button in the app shows what each generation costs on your account.