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AI B-Roll for Video Ads

Generate B-roll for video ads in Arcads from a product image or a prompt, with Seedance, Kling and Veo, then layer it over actor footage.

Written by Romain Torres

What it is: cutaway footage for your ads, such as the product close-up, the pour, the hands opening the box or the before and after, generated from your product image or a prompt.

What you can do:

  • Start from your product image and describe the shot

  • Generate clips with Seedance 2.5, the default video model (4 to 30 seconds), or Seedance 2.0 (4 to 15 seconds, up to 4K), several at once

  • Use Kling 3.0 Pro for high-fidelity product shots and Veo 3.1 for lifestyle scenes

  • Put B-roll over actor footage with Merge Layers (0 credits)

  • Join hook, B-roll, product and call to action with Stitch Videos (0 credits)

  • Add seconds to a clip with Extend Video, which runs on Seedance 2.5 or Omni Flash 1.1

  • Raise the resolution with Upscale: Standard, Enhanced or Pro quality, up to 1080p, 2K or 4K (12 to 416 credits per started 10 seconds)

Benefits:

  • No second shoot for product close-ups

  • Visual variety between talking shots

Credit costs in this article are the standard rates. Arcads tests new pricing from time to time, so your account may use different rates or plan sizes. The Generate button in the app shows what each generation costs on your account.

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