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AI Avatars for Ads

Arcads avatars (AI actors) are made for advertising: creator-style people in everyday settings who speak your script and hold your product on camera.

Written by Romain Torres

What it is: Arcads' AI actors, realistic people who speak your script to camera the way a creator would, in everyday settings such as a car or a kitchen.

What you can do:

  • Pick from the actor library, filtered by gender, age, skin tone, type, situation, accessories and emotions

  • Put your product in their hands, or your app on their phone

  • Add expressive gestures with the Gestures preset, and emotion tags such as [excited] in the script

  • Choose Arcads 1.0 for scripts up to 2 minutes, Audio-Driven for a performance driven by your own audio, or OmniHuman 1.5 for expressive delivery

  • Create a private custom actor from a prompt and reference images, or from one image (at least 500×500 px). The preview takes 5 to 10 minutes and training takes up to 5 hours

  • Clone yourself from a video of at least 2 minutes (MP4 or MOV, up to 100 MB)

  • Generate a new creator in UGC Studio, then make it talk or animate it with a video model

  • Put a different avatar into an existing video with Replace Actor

  • Talking actors speak 74 languages with accents

Pricing: a custom actor costs 1,600 credits once, when you create it. Each video you make with it then costs the normal talking-actor price. Custom actors are included on Pro and above.

Good to know: library actors are based on real people who consented to the use of their likeness and are paid for it. When you create a custom actor, you confirm you have the rights and consent. Harmful, violent, sexual and misleading content is not allowed.

Credit costs in this article are the standard rates. Arcads tests new pricing from time to time, so your account may use different rates or plan sizes. The Generate button in the app shows what each generation costs on your account.

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