Introduction
Not every business has a product to hold up. Arcads makes ads for services, software and apps by putting a person or a screen at the center, with scenes of the result around them.
Insight: Lead with the problem your customer has, then the outcome you deliver.
Formats that work without a product
Spokesperson videos: an AI actor explains your service to camera, from your script
Your own face: create a custom actor of the founder or a team member and make new videos without filming (Pro and above)
Show Your App: turns a static app screenshot into a 5-second app showcase (200 credits)
Gameplay Ad: puts AI actors over your gameplay footage, for mobile game install ads
Scenes and B-roll: the moments your service creates, such as a spotless kitchen or a happy client, made with Seedance, Veo 3.1 or Kling
How to make a spokesperson ad
Step 1: Write the script
Problem, service, outcome, call to action.
Step 2: Pick the actor and model
Choose an actor from the library. Use Arcads 1.0 for scripts up to 2 minutes, Audio-Driven for longer explainers of up to 5 minutes, and OmniHuman 1.5 for short, expressive hooks.
Step 3: Add context
Generate B-roll of the result your service delivers, or an app showcase, and layer it in with Merge Layers.
Step 4: Finish
Add captions and resize for each placement.
FAQs & Common Issues
Can I use my own recorded voiceover?
Yes. The Audio-Driven model lip-syncs an actor to your audio file. It also works from a typed script read by a library voice.
Can the actor show my app with a talking script?
Yes. Generate an image of the actor holding your app screen, then turn it into a talking video.
Credit costs in this article are the standard rates. Arcads tests new pricing from time to time, so your account may use different rates or plan sizes. The Generate button in the app shows what each generation costs on your account.