Introduction
Brands get UGC ads in two ways: hire creators, or generate creator-style ads with AI actors. Arcads is the second, and many teams use both.
Insight: Find the winning angle with AI variations first, then brief creators on the script that already works.
What changes with AI UGC?
No shipping or briefing: start from a script and a product image
Volume: one workflow run can return 20 videos, 10 actors in 2 languages
Edits after the fact: change a line, the voice or the actor without a reshoot
Languages: translate a winning ad with lip sync into 176 language and accent options
Cost per variation: an Arcads 1.0 talking-actor video of up to 2 minutes uses 800 credits per actor
When is a real creator the better choice?
When you need a real customer's experience
When you want the creator's own audience, since AI actors don't post to a following
How to use both
Step 1: Test angles with AI
Run several hooks and actors in Arcads and find the winner.
Step 2: Find and brief creators
Arcads can find real UGC creators on TikTok, YouTube, Instagram or X, with their stats and business emails. Give them the script that already performs.
Step 3: Extend creator ads
With the creator's permission, use Replace Actor and Translate Video to take a winning creator ad to new faces and markets.
FAQs & Common Issues
Can I present an AI actor as a real customer?
No. Misleading content is not allowed on Arcads, and AI actors must not be presented as real or verified customers. Follow each ad platform's rules on endorsements and AI content.
Credit costs in this article are the standard rates. Arcads tests new pricing from time to time, so your account may use different rates or plan sizes. The Generate button in the app shows what each generation costs on your account.