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How do I make video ads in Claude with Arcads?

How to connect the Arcads MCP to Claude and install the Arcads skills, or how to fetch competitor ads from Claude.

Written by Romain Torres

Introduction

The Arcads MCP lets you use Arcads from inside Claude, ChatGPT or any MCP app. Ask in plain language and Claude calls the Arcads tools: video and image models, talking actors, editing, audio, presets, competitor ads, social research and creator search. Results show up right in the conversation.

Insight: Install the Arcads skills too. They add ready-made jobs for competitor research and ad cloning.

How to connect Arcads to Claude

Step 1: Open Connectors

In Claude, open Settings, then Connectors.

Step 2: Add a custom connector

Click Add, then Add custom connector.

Step 3: Enter the details

Name: Arcads. URL: https://mcp.arcads.ai

Step 4: Connect

Save, click Connect and sign in to your Arcads account. The Arcads tools are now available in your Claude conversations. You'll find the same details in Arcads under Settings, MCP & skills.

Arcads skills

Install the Arcads plugin from github.com/arcads-ai/skills. It includes:

  • spy-competitor-ads finds competitor ads in the Meta Ad Library

  • clone-hook adapts a reference video's hook to your brand

  • clone-static-ad adapts a static ad for your product

  • static-to-motion turns a finished static ad into a short video

  • viral-clone recreates a reference video ad with a different product

The Arcads lite MCP is a smaller server with about 43 tools for reading, uploads and analysis: brands, assets, competitor ads, organic social, creators and credits. It has a one-click button to add the full connector.

FAQs & Common Issues

Which plans include the MCP?

All plans, including the free trial.

My generations fail.

You may be out of credits. Generations then return a payment error with an Upgrade button. Check your balance in Settings, Billing.

Does the MCP use my Arcads credits?

Yes. Generations come out of your Arcads credits at the same cost as in the app.

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