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Hook Variations

Make hook variations of one video ad in Arcads: new opening lines, text hooks, new actors and new languages, so you can test which first seconds win.

Written by Romain Torres

What it is: a set of Arcads tools for testing the first seconds of an ad. Keep the body that works and change the opening.

What you can do:

  • Generate several spoken hooks with the same actor and voice, then join each to the main video with Stitch Videos (0 credits)

  • Put a different headline on the opening seconds with Text Overlay, setting its size, position, start time and duration (0 credits)

  • Swap the person with Replace Actor, keeping script, timing and scene (500 credits)

  • Translate the winning hook into other languages with lip sync

  • Turn one winning ad into many variations with a workflow

  • Ask Mark to replicate a winning or reference ad for your brand

  • Adapt the hook of a reference video to your brand with the clone-hook skill, part of the Arcads skills for Claude

Benefits:

  • Test hooks without remaking the whole ad

  • Add Instagram or TikTok style captions to every variation (8 credits each)

Credit costs in this article are the standard rates. Arcads tests new pricing from time to time, so your account may use different rates or plan sizes. The Generate button in the app shows what each generation costs on your account.

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