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Ad Variations and Creative Testing

Arcads makes many versions of a video ad at once, with different hooks, actors, scripts and languages, so you can test more creatives and find winners faster.

Written by Romain Torres

Creative testing needs volume: several hooks, actors and messages for each product. Arcads makes those versions from one ad or one script, without re-shooting.

Ways to make variations

  • Workflows: run one script across many actors and languages, or turn one winning ad into 20 UGC variations, in a single run

  • Replace Actor: keep a winning ad's script, timing and scene, and change the person on screen

  • New hooks: generate several short opening clips and join each to the same body and call to action with Stitch Videos

  • Text Overlay: test different headlines and calls to action on the same video

  • Translate Video: take a winning ad into new markets

  • Trim and Change Speed: fit the same ad into 15-second and longer slots

  • Arcads MCP in Claude: ask "fetch my competitor ads" to pull competitor ads for ideas

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